2027 Expedition Brief
State of the Expedition — the report vendors were never going to write.
We pulled up a chair with 500 business owners, listened to their stories, and uncovered the hidden treasure they wished someone had shared with them sooner.
Mission: Growth — 2027 Expedition Brief captures those discoveries and maps the path forward.
Small service businesses run on compromises the industry stopped questioning. This Expedition Brief names them — backed by Discovery Mission surveys, owner interviews, Campfires, and anonymized workflow patterns.
Built from owner research
Publication target: 2027-Q1
Join Mission: Growth — help shape the Expedition Brief
See live research progress →What the report will cover
Every chapter is backed by owner surveys, interviews, and roundtables — not vendor marketing decks.
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Chapter 01
Executive Summary
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Chapter 02
What Keeps Owners Up at Night
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Chapter 03
The Compromises We Normalized
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Chapter 04
What Software Actually Changes (and What It Doesn't)
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Chapter 05
Scheduling & Dispatch: The Gap Between Office and Field
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Chapter 06
Getting Paid Without the Chase
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Chapter 07
Expedition Snapshots
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Chapter 08
What Owners Want Built Next
Target: 5,000 survey responses · 800 interviews · 150 roundtables
Help us write the most honest Expedition Brief in the trades.
This Brief does not exist without you. Explorers on Mission: Growth are not respondents — they are co-authors. Your survey answers become data. Your Campfire stories become chapters. Pick your Expedition, take the five-question survey, and join Wocket.
Expeditions across every mission category.
Fix, Build, Maintain, Care, Guide, Teach, Create — each Expedition gets a research page and a seat at the Campfire.
Browse all industries →Discovery Mission progress
Seats filling up — help us reach the full Campfire.
So far: 1,200 of 5,000 surveys · 87 of 800 interviews · 5 of 150 roundtables
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Survey responses
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Owner interviews
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Roundtables