Cog Mission
Community-Led Growth · HVAC

Help us build HVAC software that respects peak season

Join Founding Members — surveys, roundtables, and honest conversation with owners who still run calls.

If you run an HVAC company, you already know the compromise: customers expect white-glove service while margins expect you to run lean. The industry sells you software built for call centers. We are starting with a different question — what would your week feel like if the business stopped adding work after every job?

Professional HVAC technician at work — Founding Members Community research

You did not become an HVAC tech to live inside dispatch software

Peak season should mean revenue — not 11pm callbacks and a schedule that lies to you by noon.

What keeps HVAC owners up at night

Not feature gaps — operational weight you carry because nobody named it out loud.

Seasonal whiplash

You staff for summer and bleed in shoulder season — or the opposite. Every year feels like guessing.

Callbacks that eat profit

A warranty return is not just labor — it is a truck roll, a angry customer, and a tech who loses faith in the schedule.

Parts and promise drift

You quote a repair, parts arrive late, and the customer remembers the date you gave — not the supply chain.

The owner-as-dispatcher trap

When the phone rings, everything stops. You dispatch from memory because the board is never current.

Maintenance agreements in spreadsheets

Recurring revenue lives in a file someone updates when they remember — not when visits are due.

After-hours admin

Invoices, photos, and notes happen on the couch because the field day never leaves room.

What you've learned to live with

Unspoken compromises HVAC contractors accept — until someone asks if they have to.

"Good enough" scheduling

You stopped expecting the board to match reality. Re-routing is just part of the job.

Technicians as customer service

Your best techs absorb attitude because there is no one else to call the customer back.

Maintenance as a nice-to-have

You know agreements stabilize cash flow — but selling them consistently never sticks.

Software demos that never match August

You bought tools that work in January and collapse when every unit is dying at once.

HVAC owners should not have to choose between growth and sanity. Software should absorb chaos — not create a second job called "managing the app."

We're listening — five questions

Five questions for HVAC owners. We are especially curious about peak season, callbacks, and maintenance agreements — tell us what software never got right.

Founding Members: HVAC owners shaping LevelUp

Early access, monthly roundtables, and a direct line to what we build — starting with scheduling, dispatch, and getting paid without the chase.

First wave invites go to owners who complete the research survey.

Questions HVAC owners ask us

Short answers. Plain language. No sales deck.

Running an HVAC business should not feel like a second full-time job

HVAC business software — built with owners

Most HVAC business software assumes you run a call center with dispatchers and sales reps. We are researching what owner-operators and small HVAC crews actually need — and building LevelUp with the Founding Members Community, not a feature checklist copied from enterprise field service tools.

HVAC scheduling that matches the field

HVAC scheduling is not just putting jobs on a calendar. It is balancing install blocks, service calls, maintenance routes, and the technician who is still finishing yesterday's callback. We want to hear how you schedule today before we ship anything.

HVAC dispatch software for small crews

Dispatch software for HVAC companies often means another screen for the office person you might not have. We are exploring lightweight dispatch patterns that work when the owner is the dispatcher — and when the first heat wave reshuffles every priority.

An HVAC CRM that remembers the property

An HVAC CRM should remember what the last tech learned at the property — not force you into a sales pipeline. We are interviewing owners about what customer history actually matters on site.

HVAC conversation

Read openly on the board, or join the Founding Members Community to post.